I PREVAIL release new video for ‘Lifelines’

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Detroit, Michigan’s I PREVAIL continue their rise in the rock world with the music video for “Lifelines”, the title track off of their record released last October.

“Lifelines” is a song about resilience and endurance through tough times, so it’s fitting that the video was shot in Detroit at the Downtown Boxing Gym Youth Program, an organization which helps at-risk youth with educational tutoring and discipline through boxing.

In the words of singer Brian Burkheiser, “Lifelines is no doubt our proudest video to date. We set out to create something that embodied what ‘Lifelines’ as a song and as an album really meant to us. It centres around the harsh reality that life doesn’t care about what you have planned. The biggest moments, whether ones of amazing opportunity or painful loss, are coming no matter what. How you choose to respond makes you who you are. That’s what we wanted to express. This video became even more special to us when we had the chance to turn our creative process into a way to bring awareness to an amazing cause. The video was filmed at a magical oasis of hope called the Downtown Boxing Gym in Detroit. With great inspiration and support from the owner Coach Khali Sweeney. Coach Khali and his team are straight up HEROES, changing the lives of young people in Detroit, a place where it is greatly needed. They bring kids in from the Public School system and provide a safe environment with a focus on education first, using the self discipline of reading books together with the camaraderie that a sport like boxing. They build bodies and minds with an eye to the making of future leaders. There is no such thing as a “bad kid” to this organization. To see the positive impact this is having first hand was truly inspiring and something we couldn’t be happier to support. They are truly making positive lifelines  and we are honored to have worked with them in their home base.”

The Downtown Boxing Gym Youth Program currently serves more than 130 students between the ages of 7 and 18, with an ever growing waiting list. More than 75% of the enrolled students live within a 3-mile radius of the gym. Many are residents of the nearby public housing units. Their families benefit by witnessing and participating in our hands-on coaching methodology. Through education, athletics, mentorship and intervention, the Downtown Boxing Gym empowers Detroit students to be positive and productive members of society.

Watch the video for “Lifelines” below..

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